
Why 49%?
Each serum is built around 49% of a single hero botanical — jojoba, rosehip, marula, sea buckthorn or tamanu — balanced with supporting oils and skin-loving nutrients. A finished, targeted formula, not a raw single oil.
Pick Your Skin's Next Move
Five targeted oil-serums, each formulated to do one job. Glow for radiance, Boost for smoother-looking texture, Calm to soothe, Revive to brighten tired-looking skin, and Clear for a fresher, clearer-looking complexion.
What does "49%" actually mean?
It's the concentration of the hero botanical in each serum — nearly half of every bottle is a single star oil, like rosehip or marula, balanced with supporting oils and skin-loving nutrients. A meaningfully high dose, in a finished, ready-to-use formula rather than a raw oil you'd blend yourself.
How is a 49% serum different from your pure single oils?
Our virgin oils are 100% single-origin and pure — lovely as a final step or for customizing your own routine. The 49% serums go a step further: they're targeted blends built around one hero oil plus complementary ingredients, formulated to work on a specific concern, so there's no mixing or guesswork.
How and when do I use it?
After cleansing and any water-based serums, warm 3–4 drops between your palms and press gently over the face and neck. Use morning, evening or both, and layer it under or mixed into your moisturizer. Patch test before first use and keep away from the eyes.
Which one should I choose — and can I use more than one?
Pick by what your skin wants right now: Glow, Boost, Calm, Revive or Clear. You can absolutely use more than one — many people rotate them (a calming one in the evening, a brightening one in the morning) or layer them. Introduce one at a time so you can see how your skin responds.